Integrated Marketing · VP / Director Level · CHICAGO AREA
About
I help organizations grow by understanding their audiences and building the marketing, teams, and systems to reach them.
I've spent 20 years in marketing, growing from coordinator to vice president, with 13+ years leading teams. My work spans national associations, membership organizations, and a newly launched home services company, across brand strategy, integrated campaigns, events, digital marketing, and marketing operations.
I lead with curiosity. Before building a strategy, I want to understand what an audience needs and what's really holding results back. That approach led me to segment 45,000 insurance professionals by line of business, grow an underperforming education program from $800K to $2M, and build a marketing function from the ground up. I do my best work when it matters: connecting people with something that genuinely helps them.
What I bring
Where I've built
Recruited to build the marketing function from launch for a newly-formed, high-growth home services company. Ran a $60K+/month multi-channel budget across Meta, Google, CTV, events, and radio, supporting 1,100+ monthly lead opportunities, and stood up foundational KPI reporting for CAC, CPL, and conversion.
Owned a ~$100K annual budget supporting 6 national events, 13 regional chapters, 4 designations, and 6 certificate programs. Led an org-wide Asana rollout, redesigned the membership website, and grew email open rates 50% in twelve months.
Progressed from Marketing Coordinator to Director across America's largest trade association, 1.5M+ members strong. Led brand, content, and editorial oversight across 11 credential programs, managed 12 annual events with 1,500+ attendees, and built and coached a 5-person marketing team alongside 10+ vendors and freelancers.
Building Brands. Engaging Audiences. Driving Growth.