Integrated Marketing · VP / Director Level · CHICAGO AREA
About
I help organizations grow by building marketing functions that align brand, demand generation, customer experience, and business strategy.
Over the past 20 years, I have led marketing initiatives for high-growth companies, national associations, and membership organizations, driving revenue growth, expanding audience engagement, and building high-performing teams. My experience spans brand strategy, demand generation, events, communications, digital marketing, and organizational leadership.
Whether launching new programs, revitalizing underperforming products, or building marketing infrastructure from the ground up, I focus on creating sustainable growth and measurable business impact.
What I bring
Where I've built
Recruited to build the marketing function from launch for a newly-formed, high-growth home services company. Ran a $60K+/month multi-channel budget across Meta, Google, CTV, events, and radio, supporting 1,100+ monthly lead opportunities, and stood up foundational KPI reporting for CAC, CPL, and conversion.
Owned a ~$100K annual budget supporting 6 national events, 13 regional chapters, 4 designations, and 6 certificate programs. Led an org-wide Asana rollout, redesigned the membership website, and grew email open rates 50% in twelve months.
Progressed from Marketing Coordinator to Director across America's largest trade association, 1.5M+ members strong. Led brand, content, and editorial oversight across 11 credential programs, managed 12 annual events with 1,500+ attendees, and built and coached a 5-person marketing team alongside 10+ vendors and freelancers.
Building Brands. Engaging Audiences. Driving Growth.